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Creating Logo in Illustrator

Adobe Illustrator is the ultimate designing software for creating logos. Illustrator is a vector graphics editor that helps designers around the world to create logos the way they want with its wide array of industry-standard tools and features. You can create logos using Illustrator for multiple media such as digital, print, and video. In this article, we are going to learn how to create amazing logos in Adobe Illustrator.

Using Rulers in Illustrator

Below are the steps to use Rulers for creating a logo in Illustrator in an easy step by step manner:

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Step 1: Open Adobe Illustrator. Start by opening Adobe Illustrator on your computer.

From the top menu, select Files.

After that, give a name to the file.

Select View from the menu bar on the top of the window.

Pick Rulers from the drop-down list.

Finally, select Show Rulers.

Creating Logo Designs from Basic Shapes

Let us start to create logos in illustrator. Below, I will create a logo using shapes.

Step 1: Create a rectangular box for the Logo.

Step 2: Place another shape as shown below.

Step 3: Resize the shape for the logo.

Step 4: Create a new shape, as shown below.

Step 5: Place another rectangle box on to the design.

Step 6: Using the pathfinder tool, unite all the shapes into a single unit.

Let’s see how the pathfinder tool is used. The pathfinder tool icon resembles the square overlapping another one on the right side of the document. If the pathfinder tool is not visible on your document, you can activate it by going on to the Windows menu.

Step 8: The Pathfinder can be used to create complicated and interesting shapes. Below are some options from Pathfinder that allows you to create elements for your logo.

Unite: It merges the selected shape into a single one.

Minus Front: This eliminates the shape on the top and retains the bottom shape. Its icon is a square with a cut-out corner.

Intersect: This removes everything except the overlapping areas of the two shapes. Two squares merging to a small square in the middle resembles its icon.

Exclude: It removes the overlapping area of the two shapes. It is the one with two squares and the corner cut out in the middle.

Step 9: Using the color swatches panel, add colors to your logo.

For that, select the logo element.

Next, pick a color from the color swatches.

Add Colors to Your Logo:

Step 11: Next, I will create a background for the logo. For that, I have used two rectangle shapes.

Step 12: I have divided the shapes into 4 parts using the line tool.

Step 13: Place the 4 color version of the logo as below.

Using the Pen Tool:

While making logos, the pen tool is one of the most popular and frequently used tools in Adobe Illustrator. For the beginners, it might be very tricky to master its full potential. Once you crack the usage of the pen tool, you will realize that it is a very important tool and learning it will also enhance your skills in other applications such as Photoshop pen work.

Adding Text to your Logo:

For adding texts to your logo, you can use fonts from the top toolbar in Illustrator. It is you can also use formats such as regular, bold, Italic and so on from the next box.

You can further adjust the size and spacing of the text using the character menu at the top of the screen.

Vectorizing the Text Font

The next part that comes is to vectorize the font. This is done in order to ensure that all devices can access the font used for your logo. After finalizing the text, you need to vectorize the font. This process transforms the text elements into a vector graphic rather than just a text element suitable for logos. However, you need to know that you cannot edit a text once it is vectorized.

Select Create Outlines.

Below is an example of creating a logo using the above method.

Step 2: Using the character panel option, you can stylize the logo as shown below.

Step 3: Convert the text objects to the outline.

Step 4: Ungroup the logo fonts.

Step 5: Using the pathfinder tool, you can design the logo further. Place a rectangle box over the letter ‘L’ and select Minus front from the pathfinder tool.

Step 6: Using shapes add complexity to your logo. Below, I have placed a circle in the center of ‘O’ letters to create the logo.

Preview and Save Your Logo: You can check how your logo looks in the real world by placing it on mockups like t-shirts, business cards, or shop signboards.

Present Your Logo: Once you have a logo ready, the next thing you can do is to put it in a nice presentation for your clients. You can also be creative here by adding various versions of your logo in different colors and templates.

Export the final files: Once you have a great looking logo design, the next thing will be to export the files so that they can be used on multiple platforms. You need to be careful that you have a copy of all the possible logo variations such as black and white, horizontal and vertical versions, and in various export formats.

For Exporting the File,

Go to the File menu

Select Export


Creating the perfect logo may, at times, seem quite a challenging process. However, it can be a fun and creative process if you learn the right tools and procedures. Whatever is the need for the logo, be it print, digital, multimedia, etc. Illustrator has your back. Once you learn this process, you can create your own unique workflow to create designs for logos in Adobe Illustrator. You can try out new things and explore the world of creativity.

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